Get to know Cassie

all the stories.

all the lessons. zero filter.

Welcome, I'M really GLAD YOU'RE HERE!

Twenty-four years ago, my son was diagnosed with Cystic Fibrosis at four weeks old. I didn't know it then — but that moment was the beginning of everything I've built since.

I'm Cassie Day — coach, speaker, and author.

What I know about leadership, resilience, community, and change didn't come from a boardroom or a business school. It came from twenty-four years of navigating complex health, disability, mental health and education systems alongside my son, while simultaneously building a career, growing business', and creating a community of thousands.

That rich life experience, combined with three decades of professional expertise, gave me a lens that no qualification could. I used it to create change. From my spare room, I grew The Carers Place into a seven-figure, award-winning NDIS business; and in 2024, I achieved what very few founders in the for-purpose sector ever do: a successful exit on my own terms.

Today, that practical experience of building, scaling, selling, and starting again - underpins everything I bring to my coaching practice, my speaking, my events and my community.  I don't just talk about building something bigger than yourself. I've done it. More than once.

That combination of rich life experience and professional acumen is the lens I bring to everything I do. And it gave me the courage to say the things most people won't.

I am known for my raw, authentic, caring, at times 'funny' and no 'bs' approach to business and life. I may also unappologetically call out the elephants in the room and ask the necessary hard questions.

Thanks for being here, let's dive In!

Her story

how she got here . .

Cassie’s story began long before the awards and sold-out events. She was a young mum with a thriving career when her newborn son was diagnosed with Cystic Fibrosis at just four weeks old. Overnight, corporate life was replaced with hospital rooms, medical jargon and endless care plans.

Through years of advocacy, burnout and recovery, and navigating complex diagnoses within her family, Cassie realised a defining truth:

"If I am struggling to navigate these systems, what about those who are less privileged than me".

Cassie channelled her personal and professional experience into leadership, founding The Carers Place, which grew from a kitchen-table idea into a seven-figure national NDIS business before a successful exit (2024).

Knowing community and connection are essential to create systems change, she created the wildly popular NDIS Connect & Collaborate events. After her exit, she went on to create a string of sell-out events including NDIS State of the Nation Summit (Aug 2025), Business Immersion Workshops and her latest 'Championing Women in Care' International Women's Day Luncheon. positively changing the NDIS landscape and cementing her reputation as a trusted sector voice, collaborator and changemaker.

Most recently, with a drive to connect all sectors within the Care Economy, Cassie curated another sell-out stand-out event 'Championing Women in Care' as part of the International Women's Day celebrations.

Today, her work reaches thousands of businesses, professionals, carers, families and communities and is highly sought after by organisations across the care sector, nationally.

and what about you?

Are you feeling stuck, overwhelmed or in a cycle of boom or bust?

Things moving so fast that you want to jump off the train but don't know how?

Perhaps you are so far down the track that you aren't sure who you are anymore, where you are headed, let alone having a plan to get you there?

 

If you answered yes to any of that — you're in the right place.

 

No frameworks. No colour-coded workbooks. Cassie asks the hard questions, provides the education and insight, and walks alongside you while you figure out the next steps.

 

No fluff. No filler. Just the work.

Cassie is a straight shooting creative strategist who draws on her abundance of lived and professional experience to help you take decisive action and move forward. Cassie's super power is to hold a judgement free 'safe space' while asking you the curious questions. All this leaves you feeling supported, strong and in control.

Life and business doesn't have to be heavy or hard. You get to choose!

My Vision & Mission

All The Lessons.

Cassie's vision is simple: Do Good, Be Good and Share All The Lessons.

The most powerful thing any of us can do is to speak our truth about what it took to get here and share the lessons learned along the way. 

cassie's Values

IMPACT

Cassie's dedication to 'impact' is at the heart of her mission. Striving to make a profound and positive difference through the power of storytelling.

INSPIRE

Inspiration is deeply rooted in Cassie's authenticity and courageous leadership. Cassie shares her experiences and speaks her truth, sharing what worked, what didn't and the lessons learned along the way.

EXCELLENCE

Professionalism and excellence stands as a cornerstone of Cassie's values. Don't mistake that for perfectionism, she simply strives to uphold the highest standards and ethical practices in everything she does.

INNOVATE

Innovation is fundamental to Cassie's identity. She consistently thinks outside the box, seeks new and better ways to do things that will improve her life and those around her.

Our Story, Your Future.

Let's Build Something That Matters, Together!

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